I have to be honest I was a little taken aback by some negative comments on a Facebook advert I ran a few weeks back for Bohn Swimwear. The advert that featured images of our lovely model wearing some combinations of Bohn Swimwear, and discussing the choice of mix and match swimwear we offer . I received some negative comments from users suggesting we were going back to the Victorian era with Bohn Swimwear, and no matter what size you are, you should just wear a bikini and let it all hang out, and not worry.
I feel I must clarify that a message, of we MUST all cover up is not what Bohn Swimwear is all about. We are about offering more choice and a more divers offering int he swimwear market. If you want to wear a bikini, no matter what size you are, then by all means wear a bikini. I think that is fabulous. You can buy a bikini on every high street, take it on holiday and be confident and happy. If that is you, then great, but unfortunately many women don’t feel confident enough to do that, and I’m one of them.
So what about the women who don’t want to wear a bikini? What about the women who just like me, don’t want to show wobbly thighs and flabby arms? What about the women, just like me, who would not enjoy swimming if they were wearing a bikini, and may completely avoid the water if a bikini was the only swimsuit they could own. What about the women, so fair skinned they would burn in an instant wearing a bikini? It is for these women, myself included (have I already said that :-)) that I created Bohn Swimwear.
The message behind Bohn Swimwear, and the one I promote is that there should be a choice of swimwear for everyone. So often high street swimwear is revealing. Even a “low leg” swimsuit shows massive amounts of thigh. And the more modest ranges can be extremely low cut at the chest, or barely cover an ample bottom. Not being able to find a swimsuit that makes them feel confident and covered in the water hinders many women from enjoying activities on holiday with their kids, or exercising or evening learning to swim.
One thing I am never suggesting is that we go back to the Victorian or Edwardian eras. Yes swimwear was more covered up then, but woman had no choice in what they wore. In fact Annette Kellerman, pictured was arrested for indecency in 1907 for promoting women’s right to wear a fitted one-piece bathing suit. Annette had no choice in what she could wear to swim in. Her only choice was to wear a dress like combination that would have dragged her down and not allowed her to swim properly at all. As you can see for the picture she still wanted to be covered but have more freedom of movement. Fortunately today no one is arrested for their choice of swimwear.
What Bohn Swimwear is about is a choice. Choose as much or as little coverage you want. For you this might be a stringy bikini. It might be a swim short and crop top, or it might be long leggings and arm coverage. All I want is for women to feel they can get in the water and have fun.
So no, I’m not sending women back to the controlling “Victorian” era, I want more of the thousands of women who hate going in the water to have more choice in swimwear.
If you are interested in swimwear that offers more choice visit our online store at www.bohn.uk.com